Learning to sew with Vogue

I remember very little about sewing lessons at school, except that I disliked them. The emphasis was on pinning in a perfectly straight line and ensuring that all tacking stitches were exactly the same length etc, and each step involved queuing for ages to have your efforts inspected by the teacher. A single, simple, garment took an entire term. What made it particularly tedious was that I was making far more complex things at home with Mum. (Shoutout here to my final sewing teacher, who realised this and kindly let me bring my own projects in to work on - thanks, Mrs Pitkeathly!)

Try as I might, I can't recall what patterns we used to make these (frequently hideous) items. But it certainly wouldn't have been Vogue - that would have been far too fancy for a Scottish comprehensive school in the 1970s. At some point however, there must have been some schools which did use Vogue patterns. The Vogue Patterns School Service had existed since at least 1956, when it launched the Young Fashionables pattern line for use in schools.

Early Young Fashionables pattern with the large envelope and flower motif

Vogue's Well-dressed Girl was another part of their offering. It appears to have been published twice a year, in March and September, and features patterns at the cheaper end of Vogue's price range.

The autumn/winter 1961 edition

It makes sense for Vogue to have had a link with schools. Sewists often have a favourite pattern brand but, because Vogue patterns were expensive, they were unlikely to be the first choice for many. If you were familiar with Vogue from sewing lessons however, there was a better chance that you would stick with them.

To me, this is a curious hybrid publication. It isn't like a younger version of Vogue Pattern Book; there is only the most basic actual sewing information in it.

Mostly repeating the information on the pattern envelope

There are no Girls, Teens or Half Size patterns in the booklet

But nor is it just a subset of a counter catalogue. At the front there are 10 pages of advertisements; for fabrics, interfacings and haberdashery, but also for bras and sewing machines.

Berlei advertised regularly in Vogue Pattern Book

Pinnock was a cheaper brand, but still expensive for a schoolgirl

I was amused by this advert for my dressform, which seems to suggest that getting your mother to do it for you is the best way to sew!

Make it easier for Mum to 'run up' your clothes!

The rest of the booklet consists of the front and back pattern envelope art for a number of patterns, starting with nine for sub-teens.

Dresses

More casual attire

For when your child insists on French couture!

The remaining 23 are mostly in Misses sizes, with a few in both Junior Miss and Misses. Because the illustrations are all from pattern envelopes very few of them, even for the Young Fashionables patterns, look anywhere close to school age models.

There are blouses . . .

. . . and skirts . . .

. . . but mostly dresses

Young and fashionable, but still wearing gloves

One of the patterns available in Misses and Junior Miss sizes

A more casual look

Only the advertisement on the inside back cover, for thread and zips, has any reference to information on learning to sew. There are offers for a teachers' guide to inserting zips and a how-to-sew handbook for teachers and pupils.

Both the guides had to be paid for

Nowhere is there any suggestion that Vogue offers any publications on sewing, which seems an odd omission. I haven't been able to find much information on the School Service, so it's possible that Vogue produced other, more practical, materials for schools. The hunt continues.