This meant a rethink of what to write about, as it had to be something which I could scan. So today's post is all about another of my old magazines, a copy of Woman and Home from 1957 (which handily has pages slightly smaller than A4 size).
|The cover features knitting, embroidery and toy making|
By 1957 Woman and Home seems to have incorporated Good Needlework magazine (I wrote about the Good Needlework Gift Book here). There are lots of sewing, embroidery and knitting references in it, and plenty of advertisements for knitting wool, but I'm concentrating on the dressmaking-related items.
Page three is a full-page advert for Singer sewing machines.
|Obviously buying your own machine wasn't considered an option!|
Further on there is a smaller advert for Pfaff. Unlike Singer, this includes a price (and how to pronounce the name). Although it looks similar to my mum's 1953 Singer, it's a lot more expensive.
|This is £979 / $1232 in today's money|
|But it is electric|
There are four pages devoted to dressmaking patterns, all of which can be bought from the magazine. Because it is the September issue, they are all for autumn fashions. This is the first of the double-page spreads.
|Full skirts for a suit and a dress|
|Straighter skirts, and a full-length but unfastened coat|
Of the 92 pages (excluding the covers), only 12 are colour printed. Eight of these are advertisements; although strangely one of the adverts is in black and white. One of the colour editorial pages is part of the other double-page dressmaking spread.
|Bright colours for a winter jacket|
|Supplementing the pattern instructions|
Of course dressmaking requires fabric. There are two separate adverts for Viyella.
|Full page colour|
|Close up - includes suggested patterns|
|Smaller, and black and white|
|Fabric for £6.68 a yard!|
But the advert which really intrigued me was this little one, tucked away at the bottom of a page.
|No, not the facial hairs one|
I'd love to know more about this. I wonder how much was in a parcel, and what sort of lengths. Unless you were making clothes for children, a selection of 36" wide, 2 yard lengths of different coloured fabrics would require some ingenuity to use.Sadly although there is still a business called Celic in Bedford, it now sells beds, so I've not been able to find out any more.